When I pay for a service I expect results. In the PR industry, however, it appears that results are sometimes of secondary importance. Often, instead of demonstrating the value they’re delivering through results, PR agencies simply justify their existence by reporting where their time has been spent. As a result, even if the PR agency […]
Read moreWhat’s the first thing you do when you get to the office? Check your social media accounts? Reply to the dozens of emails waiting in your in-box? Consult the online diary about what you’ve got in store for the day?… There’s no doubt that the virtual world and 21st century technology are very useful in […]
Read moreThe results of an exploratory survey, carried out by the Institute of Communications Studies at the University of Leeds, and commissioned by Clare Public Relations, which looks at client management and billing practices in the PR industry, reveals there is an accountability gap between agencies and their clients.
Read moreAs I reflect on the 25 years that Clare PR has been established, one thing remains constant: our commitment to providing the best level of service for our clients as we help them to build and manage their reputation. As one would expect the PR industry has evolved significantly over 25 years and, in an […]
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