How many people have returned to work after their annual two weeks in the sun this summer with the words ‘back to the grindstone’ or some other such clichéd expression of discontentment. My philosophy has always been ‘if you don’t enjoy what you do, do something else!’ – and it shows! Not just […]

The Construction Products Association’s latest survey has found that the sector is now into its third year of growth, which is great news across the delivery chain. But the upturn comes with its own pressures and, as with any service industry, your reputation is only as good as your current performance. With programmes tighter than […]

So, according to a recent article in PR Week magazine, the world of PR is changing to such a degree that agencies should now be equipped to provide whatever skills it takes to ‘make a client successful’. That’s a great idea, in principle, and there’s a lot to be said for the one-stop-shop. But hang […]

Good PR is all about having a great nose for a story and communicating that story with the right messages to the right audiences in a creative and compelling way. It’s also about chemistry; many a decision about hiring – or firing – a PR agency has been based on how well the account team […]