Seasoned sales people will often tell you that selling is ‘a numbers game’. As a seasoned PR person, I’m often to be found on my soap box, waxing lyrical about how sales and PR are not the same. And this is a case in point: social media is not about numbers; it’s about engagement. The […]

The Government’s recent announcement that all contract bids for public sector construction projects over £10 million must include a commitment to apprenticeship training has been widely welcomed – not least by the smaller firms that have supported that route into the industry for so long – http://bit.ly/1M1AIJw As a construction PR agency that works across […]

A 26th anniversary is a bit like a 22nd birthday: you feel like celebrating but there’s no way you can make it as special as last year. At Clare PR in Manchester, we believe in making things special. Numbers shouldn’t have to fit into neat little boxes any more than ideas, so, to mark our 26th […]

For anyone in the PR profession, Twitter newsfeeds have been dominated this week by PR Pay Gap. The hashtag follows the latest PRCA salary survey, which revealed that women in the sector typically earn £8,000 to £10,000 less than men in a similar role. It’s been an interesting conversation, with much talk about transparency and […]