Written by Clare Ward, Managing Director of construction PR agency, Clare PR In this fast pace world we live in the saying ‘smell the flowers along the way’ comes to mind so prominently. Let me tell you why. Three years ago my husband made a bird box and put a camera inside linked to our […]

With just two months to go now until the ‘Brexit’ vote, both sides of the debate are bombarding us with numbers and the potential consequences of a vote either way. We’re now about half way between the date when the vote was announced and the date it will take place and, while pollsters and research […]

Does your PR agency work with you or for you? Are they on your wavelength or just on your pay roll? Do you trust them with your commercial strategy or just feed them information on a need-to-know basis so that they can write a press release? There are considerable differences in these two approaches to […]

After last year’s emissions cover up scandal, questions continue to be asked about how VW will manage the resulting financial penalties…and the cost to the company’s reputation. While investment in PR is usually infinitely smaller than it is in branding, PR is the mechanism by which a brand is supported during the good times and […]