WINNING THE RACE: WHY PR IS VITAL IN CONSTRUCTION MARKETING

In today’s fast-paced digital world, marketers are under constant pressure. Whether it’s navigating new platforms and algorithms, planning the next big trade show, or executing promotional campaigns, the demands are never ending.

With so many plates to spin, adding PR to the construction marketing mix can seem overwhelming. The need to deliver a steady flow of news and features as well as engaging content for your own channels can feel like a race you’re not going to win.

But pushing PR down the priority list, or neglecting it entirely, isn’t the answer.

In the highly competitive construction industry, perception is everything. That’s why a well-managed PR strategy is essential. By crafting messages that resonate with your audience and align with your brand, you can drive deeper engagement, foster customer loyalty, and stand out from the competition. Over time, this builds brand awareness and trust, helping you to gain credibility in the market. And as your online visibility improves, your SEO strategy gets a boost as well.

To achieve these aims quickly and effectively, specialist knowledge and experience is key. At Clare PR, we’ve spent more than 30 years helping marketers in construction launch and deliver PR strategies that make a real impact. Acting as an extension to your team, we relieve some of your pressures, creating targeted, results-driven campaigns.

From main contractors and M&E specialists to manufacturers of building products, we’ve worked with construction businesses of all sizes. Deeply embedded in the industry, we are experts in media relations, social media content, and copywriting across all platforms.

So, if you’re a marketeer exploring PR for the first time or need an extra pair of hands to help you manage it more effectively, partnering with a construction PR specialist could be a game changer. Our expertise could reap huge benefits for your business, drive measurable success and help you win that race.

Interested to find out more? Let’s talk.